Continuing Education

Business

E-commerce Essentials Workshop

Overview

The E-Commerce Workshop introduces essential tools and techniques to create, operate, and manage e-commerce businesses. It provides participants with conceptual and hands-on knowledge of e-commerce topics to ensure success. The workshop consists of four sessions, three hours each.

Content

The workshop covers various topics, such as the fundamental principles of e-business and e-commerce, e-commerce business plans, website strategies and tactics to attract, engage and retain customers, online promotion campaigns, and advertisement through various e-platforms.

Objectives