E-commerce Essentials Workshop
The E-Commerce Workshop introduces essential tools and techniques to create, operate, and manage e-commerce businesses. It provides participants with conceptual and hands-on knowledge of e-commerce topics to ensure success. The workshop consists of four sessions, three hours each.
The workshop covers various topics, such as the fundamental principles of e-business and e-commerce, e-commerce business plans, website strategies and tactics to attract, engage and retain customers, online promotion campaigns, and advertisement through various e-platforms.
- Identify the necessary steps in e-commerce
- Select an appropriate platform for different business types
- Manage e-businesses
- Evaluate e-businesses
- Promote e-commerce websites
- Create effective online marketing campaigns