Continuing Education

Business

Professional Digital Marketing Associate Diploma

Overview

The Digital Marketing Management Associate Diploma enables participants to fully develop an integrated digital marketing strategy. The Program incorporates an examination of digital marketing formulation, implementation, and executional processes and a detailed understanding of the various digital channels and platforms.

Content

The Program covers various topics, such as the Omni-Channel shoppers’ and e-retailers’ motivations, digital strategies, virtual environments, key business drivers and metrics, and digital touch points.

Objectives