Continuing Education

Business

Digital Marketing Management Certificate

Overview

The Digital Marketing Management Certificate enables participants to fully develop an integrated digital marketing strategy. The Program incorporates an examination of digital marketing formulation, implementation, and executional processes and a detailed understanding of the various digital channels and platforms. The Program consists of eight sessions, three hours each.

Content

The Program covers various topics, such as the Omni-Channel shoppers’ and e-retailers’ motivations, digital strategies, virtual environments, key business drivers and metrics, and digital touch points.

Objectives