Shopper Marketing Strategies Part I Certificate
The Shopper Marketing Strategies Course aims at providing participants with the latest world-class knowledge of major frameworks and strategies in the trending field of shopper marketing. The course focuses on the process of integrating and applying acquired knowledge and skills on a practical level. The course consists of eight sessions, three hours each.
The course covers various topics, such as Introduction to Shopper Marketing, Understanding the Shopper, Assessment of the Landscape and Mapping the Purchase Journey, and Retailers’ Understanding.
- Identify various concepts in shopper marketing
- Analyze the numerous challenges that marketers face in creating category strategies and making management decisions
- Acquire skills to effectively evaluate and segment the consumer journey in its different stages
- Conduct a complete retail and shopper analysis and evaluation
The workshop is designed for retail marketing professionals (whether retailer, brand or agency-side) and any person who may be required to build their knowledge or would like to refresh existing knowledge and skills, as part of their day-to-day job function.