Continuing Education

Business

Social Media in the Workplace Workshop

Overview

Social Media in the Workplace Workshop offers a broad overview of digital marketing principles. The workshop introduces dynamic marketing strategies using social media platforms. It provides a framework for managing and analyzing an organization’s virtual presence to ensure optimal marketing opportunities. The workshop also equips participants with practical knowledge and professional skills to master the required strategies.

Content

The workshop covers various topics, such as Digital Marketing, Taking Business Online, Social Media: Platforms and Strategies, Search Engine Optimization and Marketing (SEO & SEM), Email Marketing, and Customer Relationship Management.

Objectives