Social Media in the Workplace Workshop
Social Media in the Workplace Workshop offers a broad overview of digital marketing principles. The workshop introduces dynamic marketing strategies using social media platforms. It provides a framework for managing and analyzing an organization’s virtual presence to ensure optimal marketing opportunities. The workshop also equips participants with practical knowledge and professional skills to master the required strategies.
The workshop covers various topics, such as Digital Marketing, Taking Business Online, Social Media: Platforms and Strategies, Search Engine Optimization and Marketing (SEO & SEM), Email Marketing, and Customer Relationship Management.
- Demonstrate essential knowledge in digital marketing
- Employ digital marketing for multiple purposes
- Identify the major digital marketing channels, which include online advertising through digital display, search engines, social media, video, mobile, and email marketing
- Oversee a business online
- Utilize the latest digital ad technologies