Continuing Education

Fashion and Arts

Fashion Marketing Certificate

Overview

The Fashion Marketing Certificate is designed to provide participants with the essential fashion marketing knowledge and skills. The program incorporates the origin, history and evolution of trade in fashion, fashion marketing theories and strategies, techniques to identify the needs of potential fashion consumers, and fashion branding and communication. This program consists of 24 contact hours.

Content

The course covers a wide range of concepts, such as fashion marketing definitions, insights, and trend forecasting, segmentation, targeting, and positioning. It also addresses topics pertaining to fashion brands production, product pricing, promotion and marketing communication, and distribution.

Objectives